Casinos, they keep us coming back and back. If you have ever been to a casino you may have noticed small details or you may have just concentrated on trying to win some big money. It is not necessarily the most important thing to know in life, but it is a very interesting psychological phenomenon that casinos employ to keep customers returning with money day after day. Remember that psychology is the study of human behavior. Casinos study human psychology more than most businesses because their survival depends on knowing just how humans think and feel.

Why do casinos try and keep us?
Casinos are trying to keep our senses, which react to the outside world, at bay. No windows, which means no artificial light, no clocks in order to make us feel that we are clock watching, and bright lights keep people from feeling hurried or pressured. In any casino, the immutable fact is the longer that someone stays, the more they will spend. So, everything that a casino does is designed to keep you in the building longer. It really is that simple. Now, the features and the planning that go into knowing HOW to keep you in the building is the psychology of casinos.

How do casinos keep us inside?
In the previous paragraph we discussed some of the tactics on a surface level. Now lets delve a little deeper to find out how casinos are able to, more or less, trick us into staying longer. We talked about no clocks, no natural light, and bright artificial lights. The biggest psychological ploy at work is the addiction of almost winning. That’s right, almost winning. Something causes the endorphins and adrenaline to surge when they see themselves close to winning anything. When your favorite slot machine almost lines up straight 7s you feel euphoric. In a world where many people feel trapped by their daily routine, the thrill of the hunt, or win, keeps the money flowing. Studies show that even winning a small amount of money on a slot machine is less of a thrill than almost winning the big one. Many people think that casinos design their games and machines to produce winners just in the nick of time. The truth is that casinos have developed a pattern of almost winning a game big time will keep people throwing money more than the occasional small victory.